By 酋長
2025年12月28日 (日)
2025年,大陸女歌手單依純的關注度與美譽度急速飛升,通過參加湖南衛視音樂節目《歌手2025》將個人影響力進一步輻射華人音樂世界。通過與大陸音樂製作鬼才常石磊的深度合作,單依純挖掘出她身爲「Z世代」的個性態度及價值主張,進而成功找到個人的獨特性,在樂壇迅速佔位——不僅首次橫掃大陸主流頒獎禮最佳女歌手,正式晉升為「大陸新晉歌后」,還在新加坡樂壇備受肯定,成爲不折不扣的華語樂壇新勢力。單依純和台灣樂壇淵源頗深,2020年憑藉翻唱周興哲原創熱歌《永不失聯的愛》在浙江衛視音樂節目《中國好聲音2020》一鳴驚人,她也因此以清純氣質、細膩唱功而著稱。賽後,她翻唱李宗盛作曲、蔡琴原唱的《給電影人的情書》,唱出青年一代致敬影人的獨特情感。長達數年的職業發展過程中,她又通過推出《黑夜裏跳舞》《想你時風起》《純妹妹》等多首單曲延續市場熱度。今天,小編通過音樂、演出等多個維度來盤點單依純的近年發展。(文/酋長)
Chinese Mainland singer Shan Yichun saw her popularity and reputation soar in 2025, further expanding her influence across the Chinese music industry through her participation in Hunan TV's music program "Singer 2025." Through in-depth collaboration with Zhang Shilei, a music production genius from Chinese mainland, Shan YiChun uncovered her personality, attitudes, and values as a "Generation Z," thus successfully finding her own uniqueness and quickly establishing herself in the music scene. She not only swept the Best Female Singer awards at major award ceremonies in Chinese mainland for the first time, officially becoming the "New Queen of Songs in Chinese Mainland," but also made a name for herself in the Singapore music scene, becoming an undeniable new force in the Chinese music industry. Shan Yichun has deep ties to the Taiwanese music scene. In 2020, she made a stunning debut on Zhejiang TV's music program "The Voice of China 2020" with her cover of Eric Chou's original hit "Never Lost Contact Love(永不失聯的愛)," quickly gaining recognition for her pure and innocent image and delicate vocals. After the competition, she covered "A Love Letter to Filmmakers(給電影人的情書)" composed by Jonathan Lee and originally sung by Tsai Chin, conveying a unique sense of tribute from the younger generation to filmmakers. Throughout her years-long career, she has maintained her popularity with several singles, including "Dancing in the Night(黑夜裏跳舞)" "The Wind Blows When I Miss You(想你時風起)" and "Chun Mei Mei(純妹妹)." Today, we'll review Shan Yichun's recent development through multiple dimensions, including music and performances.(By 酋長)
視頻:單依純新專輯最新主打《純妹妹》音樂錄影帶Official Music Video
「嗶哩嗶哩網(BiliBili)」是大陸一家聚焦年輕人潮流文化的綫上社群,其播放數據反應相關内容在大陸年輕人群體中的關注度與時下熱度。在2025年末,單依純達成「單依純BiliBili官方賬號視頻點擊量一億次」的重要成就。其中,2025年上傳的視頻纍積播放量超過7200萬,貢獻了72%的數據,體現今年單依純影響力的迅猛飛升之勢。但藝人團隊也暴露出一些問題,以新專輯主打歌《純妹妹》MV的發佈來看,如此重要的重磅作品全網首發,視頻標題格式卻很隨意、文字簡介缺失空白,反應出藝人團隊的專業度缺失和用心度不足。
Bilibili is an online community in Chinese mainland focusing on youth culture. Its playback data reflects the popularity and current trend of related content among young people in Chinese mainland. At the end of 2025, Shan Yichun achieved the significant milestone of "100 million views on videos on her official Bilibili account." Videos uploaded in 2025 accumulated over 72 million views, contributing 72% of the total, demonstrating Shan Yichun's rapid rise in influence this year. However, her team also exposed some problems. For example, the release of the music video for her new album's title track, "Chun Mei Mei(純妹妹)," despite being a major online release, featured a haphazardly formatted title and a blank description, reflecting a lack of professionalism and dedication from the artist's team.
騰訊音樂榜最新發佈2025年藝人年度數據,顯示單依純的新歌在騰訊音樂(QQ音樂+酷狗音樂+酷我音樂+全民K歌)已經連續兩年突破一億次收聽量。2025年度達到「一億+」級別的歌手一共五位,其餘四位為:鄧紫棋、林俊傑、周傑倫、周深。該數據與「嗶哩嗶哩網(BiliBili)」的數據交叉印證——單依純今年在大陸的主流程度已經達到華語音樂人的第一梯隊。
Tencent Music's latest artist annual data for 2025 shows that Shan Yichun's new songs have surpassed 100 million listens on Tencent Music (QQ Music, Kugou Music, Kuwo Music, and WeSing) for two consecutive years. A total of five singers reached the "100 million+" level in 2025: G.E.M., JJ Lin, Jay Chou, and Zhou Shen. This data, cross-referenced with data from Bilibili, confirms that Shan Yichun's mainstream popularity in Chinese mainland this year has reached the top tier of Chinese-language musicians.
單依純今年參加湖南衛視音樂節目《歌手2025》,這對於實力歌手是一個不錯的選擇。《歌手2025》的節目品牌已經超過十年,通過一批批海内外歌手的精彩競演,影響力早已輻射整個華人世界。單依純的亮眼表現和一些「個性爭議」為她打開了新的天地,這也得益於合作了「鬼才」音樂製作人常石磊。我非常認同他們的理念,相較於「再多一首好聽的歌」,顯而易見的是,藝人的内核塑造、審美格調與品牌建立才是頂級歌手的首要任務。此前,單依純已經登上多個頂級舞臺,包括大陸最高等級的電視舞臺與網路晚會。
Shan Yichun's participation in Hunan TV's music program "Singer 2025" this year is a great choice for a talented singer. "Singer 2025" has been a popular show for over a decade, and through the outstanding performances of numerous singers from home and abroad, its influence has spread throughout the Chinese-speaking world. Shan Yichun's impressive performance and some "personal controversies" have opened up new opportunities for her, thanks in part to her collaboration with the "genius" music producer Chang Shilei. I strongly agree with their philosophy; compared to "having one more good song," it's obvious that cultivating an artist's core values, aesthetic style, and brand building are the primary tasks for top singers. Previously, Shan Yichun has already performed on several top-tier stages, including the highest-level television stages and online galas in Chinese mainland.

單依純在《歌手2025》舞臺表演的《珠玉》同樣也俘獲台灣及香港歌迷的心,登上Apple Music年度百大熱門歌曲榜單。她更是被選爲Apple Music的「年度矚目之星」,以及C-POP的時下代表人物登上專題歌單封面,風光無限。然而,這種高光時刻還有很多。譬如,早在兩年前,她就作爲Billboard China的封面人物被廣汎報道。
Shan YiChun's performance of "Zhu Yu(珠玉)" on the "Singer 2025" stage also captivated fans in Taiwan and Hong Kong, topping Apple Music's annual Top 100 Hottest Songs list. She was even selected as Apple Music's "Star of the Year" and featured on a special playlist cover as a contemporary representative of C-POP, enjoying immense success. However, these moments of glory are numerous. For example, two years ago, she was widely reported as a cover figure for Billboard China.
單依純的影響力遠不止於此,她曾以歌手身份參與杭州亞運會、成都大运会、北京冬奥会、哈爾濱亚冬会、成都世运会、全运会六大体育赛事的推廣工作。展現青年音樂人積極為重大體育賽事宣傳的熱忱,展現出音樂影響力在不同領域的擴張之勢。
Shan Yichun's influence extends far beyond this. As a singer, she has participated in the promotion of six major sporting events: the Hangzhou Asian Games, the Chengdu FISU World University Games, the Beijing Winter Olympics, the Harbin Asian Winter Games, the Chengdu World Games, and the National Games of China. This not only demonstrates the young musician's passion for promoting major sporting events but also reflects the growing influence of her music across various fields.
單依純在2025年首次以橫掃之勢囊括大陸多個主流頒獎禮最佳女歌手,正式晉升為「大陸新晉歌后」。不僅如此,她在新加坡的音樂典禮上也占據關注度、摘得獎項。值得期待的是,單依純今日(2025年12月28日)無預警推出她的第二張個人音樂專輯。破天荒選在2025年的年末幾日發行,不得不令人浮想聯翩,如果新一屆金曲獎的報名名單上出現了單依純的名字,也希望台灣業界的朋友可以多加關注。
In 2025, Shan YiChun swept the Best Female Singer awards at several major Chinese mainland music award ceremonies, officially becoming the "New Queen of Songs in Chinese Mainland." Furthermore, she also garnered attention and won awards at music ceremonies in Singapore. Adding to the anticipation, Shan YiChun unexpectedly released her second solo album today (December 28, 2025). The unprecedented choice to release it at the end of 2025 inevitably sparks speculation. If Shan YiChun's name appears on the nomination list for the next Golden Melody Awards, it is hoped that industry professionals in Taiwan will pay close attention.
作爲歌手,大型個人演唱會是重要指標。2025年1月至4月期间,單依純在成都、北京、南京、深圳、濟南及上海六座城市城市,舉辦十三場大型演唱會。其中,更是在大陸最重要的兩個一綫國際級演出場館連開,創造新的年輕女歌手演出記錄。相信在2026年,她的演唱會會更加盛大與熱鬧。
For a singer, large-scale solo concerts are an important indicator. From January to April 2025, Shan Yichun held thirteen large-scale concerts in six cities: Chengdu, Beijing, Nanjing, Shenzhen, Jinan, and Shanghai. She has already performed at two of Chinese mainland's most important international-level venues, setting a new record for young female singers. We believed that her concerts in 2026 will be even grander and more spectacular.
作爲時下炙手可熱的明星,自然會有諸多商業合作接踵而來,正當紅的單依純也不例外。其中,她接棒華語天后蔡依林成爲最新PUMA大中華區代言人,更手握多支代言廣告,包括洗髮精、保養品等快速消費品,商業吸金力不容小覷。
As a popular celebrity, Shan YiChun naturally attracts many commercial collaboration offers. Among them, she became the latest spokesperson for Puma Greater China after Mandopop queen Jolin Cai, and also endorsed many fast-moving consumer goods brands such as shampoo and skin care products, demonstrating her strong commercial appeal.

除了快速消費品代言,單依純也備受國際一綫奢侈品牌Chanel的青睞,多次受邀出席Chanel在巴黎、東京、上海等城市舉辦的重要品牌活動。雖然目前沒有正式的品牌身份,但可見雙方的合作已經非常默契、深入且愉快,而單依純也符合Chanel品牌更年輕化、充滿個性魅力新女性的定位,期待雙方的更多合作。Chanel對單依純的喜愛也遠不止於此,已為單依純連推四本時尚雜志的正式封面以及一本數位雜志封面,頗有巨星味。
Besides endorsing fast-moving consumer goods, Shan Yichun is also highly favored by the international luxury brand Chanel, having been invited to attend important Chanel brand events in cities such as Paris, Tokyo, and Shanghai on multiple occasions. Although she doesn't currently have an official brand title, it's clear that the collaboration between the two parties is already very smooth, in-depth, and enjoyable. Shan Yichun also aligns with Chanel's brand positioning of a younger, more individualistic, and charismatic modern woman, and we look forward to more collaborations between the two. Chanel's affection for Shan Yichun goes far beyond this, having already featured her on the covers of four fashion magazines and one digital magazine, giving her a super star-like presence.
『以上文章版權為本文作者所有,授權刊登於PlayMusic音樂社群網站』
